00 Helelai · Selected work
Custom Shopify themes, a live radio platform, an AI CRM product site, a WebGL artist site, an offline-first finance app. Ten projects, written by hand — no page builders, no templates.
01 Work
Shopify themes written from scratch, a live radio platform, an AI CRM product site, a WebGL artist site and an offline-first finance app — all 10 with a public URL you can open right now.
Six hand-written GLSL shaders and a page that performs the product — the AI answers WhatsApp and takes a call on screen while you watch.
Art direction, code, copy and infrastructure — all in-house
A kids' soccer academy site with no backend to pay for — WhatsApp is the contact form — plus a vertical promo reel cut from the client's own raw footage.
A full web alternative to Money Pro for Spanish-speaking users — offline-first, data on the device, 130+ defects killed before launch.
A hand-written GLSL shader that replaced a three.js background at roughly 1% of its weight — inside an identity built as a code system.
A ticket-selling festival one-pager where the lineup, schedule and menus are edited as plain text — by people who do not write code.
Two locations, five ordering platforms and a different lunch special every weekday — collapsed into one button.
A 2,000-product store with no checkout — the customer uploads a logo, sees an AI mockup of their branded product, and quotes it on WhatsApp.
Seven national communities, one catalog — plus a full compliance cleanup to clear a platform review.
Live radio, shows, podcasts and events for the Latino community in Texas — one platform, in both languages.
A seven-page corporate Shopify site built from 55 hand-written sections — including an animated 50-state distribution map.
No projects carry that tag. .
02 Services
Grouped by what they are, not by what they cost. Where a capability is demonstrated by one of the projects above, the card links straight to the proof.
A 04 services
Stores written from scratch in Liquid — including the ones that sell without a checkout.
Built from zero, with no Dawn or Horizon base and no page builder. Fast, unmistakable, and editable by the owner from the admin.
Proof SaborColStores with a real checkout, or quote-first models where every button assembles a pre-filled quote in chat and no cart exists at all.
Proof Souvenir ATXImporters and distributors, restaurants, festivals and events, retail, services. Each one gets the flows its business actually runs on.
Proof Sabor ColombiaOngoing care, plus end-to-end catalog and content cleanup to resolve a platform review when a store gets flagged.
Proof Supermarket LatinoB 04 services
Systems where a bug costs real money — built with tests, CI and rollback.
Web plus mobile (iOS/Android) plus infrastructure, wired into third-party APIs for accounting, payments and GPS, with CI/CD, automated testing and the quality discipline that domains handling money require.
Proof Texas Latin RadioApps that work with no connection and keep data on the device (IndexedDB), with optional cloud sync (Supabase + RLS), applied cryptography and AI features — plus product direction and AI-assisted development under rigorous QC.
Proof MoneyCashForms and data-capture ecosystems on Google Workspace (Apps Script deployed with clasp): submission → database → notification email, bilingual, with no per-seat license fees.
WhatsApp commerce, generative AI in a commercial flow (Cloudflare Workers + Gemini), ordering portals, interactive maps, accounting and payment links.
Proof Souvenir ATXC 03 services
The interactions that make a visitor stop scrolling — written by hand, not imported.
Custom WebGL/GLSL, advanced SVG and CSS animation, high-finish artist and brand sites, and visual identity implemented as a code system — token-driven rebrands with assets generated programmatically.
Proof ZhohhanAnimated SVG maps, GSAP set pieces, animated device mockups, drag-and-throw physics, live countdowns, sliders that behave differently on a phone.
Proof Colombian Fest ATXLanding pages, one-pagers and multi-page sites in plain HTML, CSS and JavaScript — or Astro when the project earns it. No framework tax for a brochure site.
Proof Helelai CRMD 04 services
The work around the build that decides whether it converts and whether anyone finds it.
Deep audits — including multi-agent passes that surface far more than a manual review — turned into a prioritized, costed fix list, then applied.
Proof SaborColHeadlines, page copy and calls to action written in each brand’s voice, in both languages, by the same team that builds the page they live on.
Titles and meta, structured data (JSON-LD), Open Graph and Twitter cards, sitemaps and canonicals, focus states and reduced-motion — on pages light enough to load on a phone in a parking lot.
Proof ZhohhanRegistrar to live site, including the authoritative-level DNS debugging that resolves an incident the same day instead of "waiting for propagation".
Proof Zhohhan03 Pricing
Starting prices in U.S. dollars. Every one of them buys custom work — the design, the code and the copy, written by hand. None of them is a template with your logo dropped into it.
One page
A single page designed, coded, written and launched — start to live site inside a day.
$300
On Shopify
Up to 1,000 products
A Shopify storefront on a theme written from scratch. Shopify carries checkout, payments, taxes and inventory out of the box — that platform doing the heavy lifting is exactly what makes this price possible.
$500
On Shopify
2,000+ products
The same Shopify build against a large catalog, where search, filtering and navigation stop being an afterthought.
$800
Without Shopify
Up to 1,000 products
A store in plain code, no platform underneath. Everything Shopify would have handed us — checkout, payments, inventory, every integration — gets wired by hand, and that extra build time is the difference in the price.
$800
Without Shopify
2,000+ products
The hand-coded build against a large catalog — search, filtering, navigation and the data pipeline, all written for this store specifically.
$1,200
Simple software
One product on two platforms — a web app and a phone app sharing the same logic. A shopping cart on web and mobile lands at the $1,500–2,000 end.
$1,000–2,000
Multi-role platforms
Systems with several operational roles, third-party integrations and money moving through them.
Up to $10,000
Between 1,000 and 2,000 products — on either stack — the store is quoted on the catalog.
+What moves the price
All prices in USD.
04 Process
Most sites drift because the design decisions get made while the code is being written. Approving tokens and a sitemap first is what keeps a build coherent — this page was made the same way.
01
We map the business, the buyer and what a win actually looks like. Nothing gets built until that is written down and agreed.
02
Color, type, spacing and page structure approved before a single component exists. This is the step that stops a site from drifting into six different button styles.
03
Section by section, checked on a phone as it goes. Written by hand, structured so a non-technical owner can edit it without breaking anything.
04
Conversion, accessibility, performance and platform-compliance passes — including adversarial multi-agent review, where one set of agents finds defects and another set tries to refute them against the code.
05
Domain, DNS, SSL, structured data, sitemap. Verified live on real devices, then handed over with runbooks written for the person who has to run it.
05 How we work
A template is cheaper on day one. These are the five reasons it costs more by month six.
No page-builder weight and no page-builder sameness. The markup is only what the page needs, so it loads fast — and it looks like nobody else.
Animated distribution maps, AI mockup generators, drag-and-throw physics, brand mascots. The halftone field breathing behind this page is a WebGL shader written by hand — no three.js, no animation library, ~6 KB of JavaScript for the whole site.
The whole identity — color, type, radius, spacing — re-tints from one file without touching structure. One artist site carried four complete rebrands that way, and this page was re-skinned into the Helelai palette the same day it was written.
A non-technical owner edits text, images, schedules and tables from the panel without being able to break the layout. Schedules and menus are edited as plain text, not code.
Tokens and sitemap before code. Design, conversion and compliance audits with findings prioritized and fixed, not filed. This page ships with 79 automated checks that run on every push.
06 About
07 What happens next
Everything on this page was designed, coded, written and launched by the same small team, and every claim links to the system that proves it. This page is made to be walked through together — bring the project you have in mind to that conversation and you will get an honest read on scope, timeline and whether we are the right people for it.
10 projects · 10 live · 79 automated tests